Any Channel

7 min read

Intermediate

Website Visitor Outreach

Use website-visitor identification as a high-intent signal, but only after filtering for ICP to avoid false-positive embarrassment.

Example Copy

Generic Approach

compose email

To: {FirstName}

Subject: Quick question about {Company}

Hi {FirstName},

I noticed {Company} is growing fast. We help companies like yours with {Service} and I'd love to chat.

Would you be open to a quick call this week?

Best, Generic SDR

Low reply rate

LeadBird Approach

compose email

To: Sarah Jennings

Subject: Quick question

Hey [[FirstName]] — saw you were checking out our site and figured I'd reach out. Are you looking into [[Problem]] right now or was it just quick research?

Cheers, Nick

High reply rate

Tools Required

RB2B

Website visitor identification

Clay

Orchestration + enrichment + ICP filtering

LeadMagic

Phone enrichment

Salesfinity

Dialer routing (list)

Smartlead

Email outreach + split tests

HeyReach

LinkedIn fallback

How To Set It Up

1

Install the visitor ID script

Add RB2B script to site header; allow traffic to accumulate.

2

Push leads into Clay and enrich

Enrich LinkedIn profile; extract title, company size, industry; score with AI if needed.

3

Filter aggressively to prevent false positives

Only ICP matches move forward; ignore the rest.

4

Route by channel priority

If phone exists call; else email; else LinkedIn workflow.

5

Test messaging strategies

Split test transparent vs silent signal; test call timing.

Summary

This is a signal layer, not a primary channel. Filter ICP first, then route to phone/email/LinkedIn, and test transparent vs silent outreach.

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Use job posts as buying signals to reach decision makers.

Intent Signal

Content Engagement Playbook

Scrape people engaging with relevant content and auto-refill campaigns weekly.

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