Any Channel

7 min read

Intermediate

Lookalike List Builders (How to Build Precision Lists for Niche Outbound)

Replace broad industry filters with AI lookalike modeling so your list quality supports truly specific copy.

Example Copy

Generic Approach

compose email

To: {FirstName}

Subject: Quick question about {Company}

Hi {FirstName},

I noticed {Company} is growing fast. We help companies like yours with {Service} and I'd love to chat.

Would you be open to a quick call this week?

Best, Generic SDR

Low reply rate

LeadBird Approach

compose email

To: Sarah Jennings

Subject: Quick question about [[Niche]]

Hey [[FirstName]] — noticed [[Company]] looks similar to a lot of [[Niche]] teams we work with. Curious if you're dealing with [[Specific Problem]] yet?

Open to a quick 10-min chat?

Cheers, Nick

High reply rate

Tools Required

Ocean.io

AI lookalike company modeling

DiscoLike

Lookalike + keyword tightening

Smartlead

A/B testing niche vs general positioning

How To Set It Up

1

Choose a "seed" company (best-fit)

Use your best customer (or perfect niche example) and input the website.

2

Generate lookalike companies

Export the scored lookalike list (expect some noise).

3

Tighten with keyword requirements + exclusions

Require homepage keywords and add exclusions to tighten ICP.

4

Enrich contacts and route channels

Find people, enrich emails/phones, run multi-channel outreach.

5

Split test messaging based on list tightness

Variant A hyper-niche vs Variant B slightly general; let data decide.

Summary

Seed with a best-fit company, generate lookalikes, tighten with keyword constraints, enrich contacts, run multi-channel, and A/B test niche vs general messaging.

More Playbooks

View All

Personalization

Name-Drop Method

Lift reply rates with colleague name-drop personalization at scale.

Competitor Intel

Competitor Page Followers

Scrape competitor followers for unique lists and contextual outreach.

Book a Call