Any Channel

6 min read

Intermediate

Competitor Page Followers

Scrape followers of competitors, tools, or ecosystems to get a unique list and a unique callout that breaks generic outbound.

Example Copy

Generic Approach

compose email

To: {FirstName}

Subject: Quick question about {Company}

Hi {FirstName},

I noticed {Company} is growing fast. We help companies like yours with {Service} and I'd love to chat.

Would you be open to a quick call this week?

Best, Generic SDR

Low reply rate

LeadBird Approach

compose email

To: Sarah Jennings

Subject: Quick question

Hey [[FirstName]] — saw you're following [[CompetitorOrTool]] on LinkedIn. Curious if you've looked at alternatives yet, or are you still evaluating options?

Cheers, Nick

High reply rate

Tools Required

Following.co

Follower scraping provider

Clay

Enrich + filter ICP + remove employees + export to outreach

Smartlead

Email sequences

HeyReach

LinkedIn fallback

How To Set It Up

1

Choose target company page (competitor or ecosystem tool)

Pick competitor or tool/community page depending on intent fit.

2

Request the full follower export

Ask for raw full export; avoid pre-filtering during scrape.

3

Filter and enrich in Clay

Enrich for title/industry/headcount/geo and ICP fit in Clay.

4

Remove employees and former employees of scraped company

Exclude current + former employees to avoid issues.

5

Route mainly to email + LinkedIn fallback

Email first with contextual callout; LinkedIn fallback if no email.

Summary

Get the full follower export, filter/enrich internally, exclude employees, and use the follower context as your pattern-breaker in email/LinkedIn outreach.

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