Cold Calling
5 min read
Beginner

Local Business Outreach (City-Based Domination Playbook)

For local service ICPs, "local proximity" is the easiest opener in outbound.

Example Script

Generic Approach
Cold Call
Generic SDR \u2192 {FirstName}
SDR:Hi, is this {FirstName}? This is John from {Agency}. How are you today?
Prospect:Uh, fine... who is this?
SDR:Great! So we help companies like {Company} with {Service}. I'd love to schedule a quick call to discuss—
Prospect:*click*
Low booking rate
LeadBird Approach
Cold Call
Nick @ LeadBird \u2192 [[FirstName]]
Nick:Hey [[FirstName]], this is Nick from LeadBird. I saw your [[BusinessType]] in [[City]] — looks like you're doing great work.
Prospect:Thanks, who is this again?
Nick:Nick from LeadBird. We help local businesses like yours fill their calendar with qualified leads. I noticed most [[BusinessType]] owners in [[City]] are still relying on word of mouth — we just helped a similar business book 15 new appointments in their first month.
Prospect:Really? How does that work?
Nick:We handle everything — the outreach, the follow-ups, the booking. You just show up to the meetings. Would it make sense to chat for 10 minutes this week so I can show you how it works for [[BusinessType]]?
High booking rate

Tools Required

Apollo.io
City-based list building
DiscoLike
Public email discovery for local businesses
Clay
Website scanning and public email extraction (optional)

How To Set It Up

1

Build a city-based list

Filter by city + industry + owner/founder/president titles.

2

Choose your sourcing method

Apollo for standard data; DiscoLike for public emails; Clay website scan to extract contact emails.

3

Prioritize cold call + short email

Cold call opener uses locality; email stays conversational and networking-toned.

4

Run monthly cycles

Refresh lists monthly and rotate angles for compounding results.

Summary

Locality is the hook. Filter by city, target owners, lead with "I'm nearby", focus on cold call + casual email, and repeat monthly.

Want this playbook installed into your business?

Start with a pilot campaign. Our team implements these exact strategies for your business — fully managed, from data to meetings booked.

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